Menu Development
Creative Menu Planning
A great menu is your most powerful sales tool. I help you craft dishes and drinks that excite customers, suit your kitchen's capabilities, and maximise your profitability all while staying true to your brand.
Our Menu Development Services
Dish & Recipe Creation
My culinary consultants create original recipes tailored to your concept, local produce availability, and the skill level of your kitchen team.
Gross Profit Optimisation
I cost every dish and build a pricing strategy that protects your GP margins while remaining competitive for your market and customer expectations.
Dietary & Allergen Compliance
I ensure your menu is clearly labelled for all 14 major allergens and includes options for vegan, gluten-free, and other dietary needs protecting you legally and commercially.
Menu Design & Print
I partner with designers to produce beautiful, print-ready menu layouts that reflect your brand and use menu psychology to increase average spend per head.
The Numbers That Matter
70%+
Target GP achievable with proper dish costing
20+
Menus developed for clients across the UK
15%
Average uplift in spend-per-head after redesign
Let's Build Your Perfect Menu
Book a free consultation and we'll show you exactly how we can increase your profits.